-Princesses under curse,. Think Snow White (not the Disney version) evil step mothers/fathers/sisters abusing and taking great pleasure in it.
-Poor peasants struggling to keep their families fed, maybe monsters or just plain bandits extorting them. Play up that they need help from noble adventurers.
-Undead hords and the clerics demand a high price to keep them at bay. Alternatively they are the one animating them to keep the peasants fearful and the clerics in power and in the money,
-A quest for The Main Character that taking this quest would be their Greatest Mistake. ( a quest that makes the main character feel hopeless & sadness

Betrayal, killing, and new alliances were the daily life part of the people to survive in the dark world of Dhayavar.